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1960 JFK Campaign in San Jose
1media/Screen Shot 2022-10-07 at 3.27.36 PM_thumb.png2022-10-07T22:29:42+00:00Gina Leonf0ac362b4453e23ee8a94b1a49fbeeafde2a0a4912Sen. John Kennedy gestures as he emphasizes a point during his address to more than 12,000 people in San Jose, California, November 2, 1960. Big signs greeted the Democratic standard bearer. “While Kennedy acknowledged that Mexican-American votes in Texas were critical to his win over Nixon, he largely neglected the promises made to Viva Kennedy campaigners—particularly Mexican Americans—once in the White House. Without the unifying force of the campaign and its celebrity candidate, the alliance of Latinos that Viva Kennedy represented collapsed. Nevertheless, the Kennedy campaign of 1960 established the broad outlines of Latino politics in the years to come. It encouraged leaders in various Latino communities to see the presidential election as the foundation of a nationwide Latino political community, even as it appealed to members of those communities in different ways.”plain2022-10-07T22:48:39+00:00November 1960Gina Leonf0ac362b4453e23ee8a94b1a49fbeeafde2a0a49